Hello there!
I am a London based designer with 10 years industry experience focusing on brand development and creative campaigns
About me
My Name is Nathan McKay (Sorrypanic). I am an Art Director with 9+ years industry experience focusing on brand development and creative campaigns. My passion for design has led me to be a part of and lead various projects in different industries.
Over the years I have helped small businesses start their creative journeys and execute large scale campaigns that were launched nationally as well as globally for local affiliates.
Just a taste of my past adventures.
Latest Projects.
Campaign Pitch | NFL UK
Develop a concept brand, that can also be utilised as a structured campaign…
Brand refresh | Nudrate
A brand refresh to put Nudrate as a leading challenger within the hydration market…
Brand refresh | GBR
Develop a new brand, that is scalable and can bring horse racing to a new generation of viewer/ supporter…
Brand Concept | T20
Redesign the ICC Men’s and Women’s T20 World Cup perpetual identities to reflect the pinnacle events of the T20 format…
Take a journey with me
Take a short stroll through my archives, showcasing photoshoots, branding campaigns and creative pitches. Each adventure unique as the one before.
Or feel free to send me a simple “Hello” and we can start a creative adventure together.