NFL London
New Brand Campaign Pitch
The Challenge
Threepipe Reply (creative agency) was included into a pitching process. The task given to each agency was to develop a concept brand, that can also be utilised as a structured campaign. Developed concept is seen as external to the international NFL brand, but must be locally (UK) applied.
NFL’s market share in the UK space is small but it is growing. To keep this momentum the London NFL games needs to state a unique voice that speaks to the UK market, but doesn’t damage the global NFL message and brand.
Team
Project Manager
Josh Hobson
Creative Direction, Art Direction & Development
Nathan Patrick McKay / Sorrypanic
Design Development
Application and Ideation
Digital Media
Social & digital media
Meta Story - 1080x1920
SEO Advertising
In-house asset bank
Reel - Concepting
Partner packages presentation deck
Activation Media
Outdoor, collaborations and in app media
Stadium Activations; Bobby Moore Bridge - Wembley Park
Geo-locked Stickers
Partner Co-Branding (UK only)
Outdoor Activation (Concept only); Wembley Stadium
Project Outcome
Project was received well and positive feedback was shared with the core project team on the creative input. Unfortunately this project was based on a selection process, NFL UK went with another agency to help them further develop the concept.