Great British Racing
‘22 Campaign Creative Pitch
The Brief
Threepipe Reply (creative agency) was included into a pitching process. The task given to each agency was to develop a new brand, that is scalable and can bring horse racing to a new generation of viewer/ supporter.
GBR is one of the UK’s leading horse racing brands and legacies. The main aim of the brand refresh was to get exposure to new and younger audiences. With this brand and vision update, GBR is able to enhance their voice to be more inclusive and current.
Team
Project Manager
Josh Hobson
Creative Direction, Art Direction & Development
Nathan Patrick McKay / Sorrypanic
Digital Media
Digital Media
Meta - 1080x1080
Meta - Race day targeted creative
Web Header
Print Media
Print Media
Outdoor Poster
Poster Development
Outdoor Banner - Train Station
Outdoor Billboard
Creative Derivatives
Sectional Races
Coloured Dividers
Specific Call-outs
Coloured Sections
Stadium Posters
Coloured Sections
Project Outcome
Project was received well, but no feedback was shared with the core project team. Unfortunately this project was based on a selection process, GBR went with another agency to help them achieve the concept and develop.