NuDrate
Product Brand Refresh
The Challenge
With a highly competitive industry like the supplement market, a product needs to uniquely standout and be a positive add on to any persons day-to-day. NuDrate was not making this impact in the market and was losing market space against their competitors.
Project Overview
After the project kick-off, the client “NuDrate”, came to the conclusion that a new brand look and feel was needed and became projects objective.
A key focuses to come from the kick-off was to create a sustainable marketing campaign, that took a unique approach and generated demand for the client. The key areas that need to be expanded upon were the Sales and Distribution sector, but also not limited to this.
Team
Project Manager
Marc Araujo
Creative Direction, Art Direction
Nathan Patrick McKay / Sorrypanic
Sachet Concepts
Print Collateral
Package Re-design
Sachet Re-design
Sachet Re-design
Sachet Re-design
Activations
Print Media
Sachet Bundle
Event Sachet
Event Activation
Promoter Uniform
Print Media
Outdoor and Circulation Content
Outdoor media
Magazine Advertorial
Digital Media
Website, Social and Gamification media
Project Outcome
Project was received well and all creative was taken to the “Sun Pharma” head offices in India. Project was classified as a non-starter and project budget was never achieved to develop further.