Panasonic
Small Kitchen Appliance - Paid media campaign
About the Brand
Panasonic SKA is a section of the core brand that focuses purely on small kitchen appliances for example (microwaves, bread makers and more)
Project Overview
Threepipe Reply was tasked to film and develop short form product social campaign. Each video highlighting key functions of microwave models NN-DS59NBBPQ and NN-CF87LBBPQ. An Additional task within the campaign was to include meals and recipes that align to the “Love Food Hate Waste” brand collaboration.
The final campaign was structure around 5 waste reducing recipes.
Team
Account manager
Sydney Payne
Filming & Capture
Voop Production
Creative, Art Direction, Food Styling & Editing
Nathan Patrick McKay / Sorrypanic
Savoury Cooking
The images are snapshots from the “Seasonal Vegetables” recipe shoot. This specific shoot was focused around what can be achieved with the microwave and season left overs.
Sweet Baking
The images are snapshots from the “Bread Pudding” recipe shoot. Bread is one of the most thrown away produce when the best by date is reached. This specific shoot was focused around what can be achieved with the microwave and recipe to lower food waste.
Project Outcome
The project was received well by the client and the social campaign showed significant interest by customers during the active dates . All creative shot during a split 4 day shoot was packaged and handed over and added to the Panasonic SKA creative storage and made into a creative library for indefinite use.