Panasonic

Small Kitchen Appliance - Paid media campaign

About the Brand


Panasonic SKA is a section of the core brand that focuses purely on small kitchen appliances for example (microwaves, bread makers and more)

Project Overview

Threepipe Reply was tasked to film and develop short form product social campaign. Each video highlighting key functions of microwave models NN-DS59NBBPQ and NN-CF87LBBPQ. An Additional task within the campaign was to include meals and recipes that align to the “Love Food Hate Waste” brand collaboration.

The final campaign was structure around 5 waste reducing recipes.

Team


Account manager

Sydney Payne

Filming & Capture

Voop Production

Creative, Art Direction, Food Styling & Editing

Nathan Patrick McKay / Sorrypanic

Savoury Cooking


The images are snapshots from the “Seasonal Vegetables” recipe shoot. This specific shoot was focused around what can be achieved with the microwave and season left overs.

Sweet Baking


The images are snapshots from the “Bread Pudding” recipe shoot. Bread is one of the most thrown away produce when the best by date is reached. This specific shoot was focused around what can be achieved with the microwave and recipe to lower food waste.

Project Outcome


The project was received well by the client and the social campaign showed significant interest by customers during the active dates . All creative shot during a split 4 day shoot was packaged and handed over and added to the Panasonic SKA creative storage and made into a creative library for indefinite use.

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