Panasonic
Personal Care - Multishape Product Photoshoot
About the Brand
Panasonic Care is a section of the core brand that focuses purely on beauty industry appliances for example (shavers, razors, hairdryer’s and more)
Project Overview
Threepipe Reply was tasked to film product imagery that can enhance a Multishape social campaign that was ongoing. Each photo/video highlights the product in a key scene (male audience specific) that was used to fill a gap in the social campaign. The final campaign was structure around 4 scenes that matched audience categories.
Team
Account manager
Elizabeth Gardner
Filming & Capture
Voop Production
Photography & Grading
Stefan Kraft
Creative, Art Direction, Styling & Editing
Nathan Patrick McKay / Sorrypanic
Main Bathroom
The main bathroom scene was structured in a way that appeals to a mature male audience (approx 35+); modern clean, darker mature tone and high end product placement.
Guest Bathroom
The guest bathroom scene was structured in a way that appeals to a younger male audience (approx 25+); modern clean, light active tone and no product placement.
Travel Scenes
The travel scenes were structured to appeal to an active traveling audience (approx 25+); structured, travel ready, active and neutral colour placements to enhance product.
Project Outcome
The project was received well by the client and the social assets applied to the active social campaign. All creative shot during a split 1 day shoot was packaged and handed over and added to the Panasonic Care creative storage and made into a creative library for client use.