Discovery x Vitality
Vitality Open App Concept
What is “Vitality Open” ?
The Vitality Open was a campaign centred around the opening of “Vitality Active Rewards” to public users for a limited period of time.
Vitality Active Rewards give users the opportunity to use the Discovery app and earn weekly rewards. This includes points, diamonds and higher-value instant rewards for achieving your exercise, drive and money goals.
Team
Project Manager & Creative Direction
Ivan Kirsten
Art Direction & Development
Nathan Patrick McKay / Sorrypanic
Digital Media
Digital Media
Project Outcome
Project was a success and developed further into a ever green aspect of the Discovery Insurance App. The current status of the campaign; it is still ongoing and is being updated quarter to quarter by the new and current app project owner (Glucode)
*https://glucode.com/