Filtr

Awareness & Activation Campaign

Project Overview

Filtr is a Sony owned company, that focuses on making curated music playlists for their users. We were approached to create the look and feel for a campaign that would go hand in hand with a digital strategy (not included in this project overview).

The idea “Everyone’s a DJ” was to create a third party digital platform that would give users the opportunity to create bespoke playlists for other users to stream and listen to. These playlists would then be publicly voted for, ultimately ending with a winner that would be announced at a live event focused around their winning playlist.

Team

Project Manager

Marc Araujo

Copy

RCK Agency

Art Direction & Development

Nathan Patrick McKay / Sorrypanic

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Project Outcome

Project was a success and client bought the idea to keep in their system for future use. Future development will commence internally (Sony) as the “Filtr” application was merged and dispersed into other Sony company platforms.

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