mySugr® and NovoPen®
NovoPen® Integration Campaign
Project Overview
The NovoPen®4 was a key integration feature with the mySugr® app. As the new NovoPen® was launched simultaneously an app update was released to keep capability and integration inline. This update came with an all inclusive and informative joint campaign.
The campaigns focus was to keep integration and simplicity of data to app in the foreground. We called it a wholistic “calculation package” / “a visual equation” if you will.
Team
Project Manager
Juli Kral
Copy
Lisa McCool
Creative Direction, Art Direction, Copy
Nathan Patrick McKay / Sorrypanic
mySugr® Step-by-step Connection Video.
An easy to follow, easy to connect and easy to get all your NovoPen®4 data in one place.
Project Outcome
Project was picked up by local markets and localised where the NovoPen®4 was launched. This campaign ran for 4 months and archived but, the campaign still lives on and has been evolved into new Accu-Chek branding. The current creative still promotes the versatile connection system that the NovoPen®4 creates.