Expand.
Brand Development
Project Overview
Expand is a brand that focuses on making any space “more” than what it is and can be. The brand focuses on making office spaces able to grow, adapt and “expand” to the client’s needs.
The focus of the brand development project was to create something adaptable. A fundamental aspect of this was to create an emotional response to an idea of something “more” (to expand).
When development started on the brands execution phase, a creative goal was to create a strong word mark that can be used from tactile engravings within the brands bespoke furniture to digital marketing. The creative identity focused around a full turnkey execution of outdoor and digital branding.
Team
Project Manager
Y&V Agency
Creative Direction, Art Direction, Copy
Nathan Patrick McKay / Sorrypanic
Print Media
Print Media
Project Outcome
Creative was presented and developed further. Additional executions included; office development, client collateral (contracts, email templates), business collateral (card, flyers, product portfolios). Client took all phase 3 design development internally (web design and social media activity). Brand was slowly rolled out over the years 2018-’19.